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Hispanic Heritage Month: Highlighting Pathways to the American Dream

USA Real Estate News-RISMedia - 4 hours 52 min ago

Hispanic Heritage Month, first proclaimed by President George H.W. Bush on Sept. 14, 1989, is celebrated annually from mid-September to mid-October. Here, RISMedia interviews several notable professionals advocating for closing the diversity homeownership gap and introducing solutions to some of the challenges the Hispanic community faces within the housing market.

How to Break Into Luxury Real Estate By Selling Just Below the Upper Tier

USA Real Estate News-RISMedia - 4 hours 54 min ago

When you’re first learning how to work with wealthy clients, selling luxury real estate can be intimidating.

You might find yourself wondering how you’ll win your first listing, what to say if anyone asks whether you’ve sold at a certain price point you have no experience in, or wondering how to compete with other professionals who have a bigger budget for a high-end real estate marketing strategy.

The good news?

Corcoran’s First Global Brand Affiliate Lives a Life of Adventure

USA Real Estate News-RISMedia - 4 hours 55 min ago

David Victor Johnson
Chairman, Corcoran BVI
British Virgin Islands

Region served: The British Virgin Islands
Years in real estate: 30-plus

MooveGuru’s Home Pro Division Reaches Nine Million Recommendations

USA Real Estate News-RISMedia - 4 hours 56 min ago

HomeKeepr, a referral-only online community of REALTORS®, home service professionals and homeowners, recently announced it has surpassed the nine-million recommendation mark. The company has signed on more than 300,000 real estate, mortgage, and insurance professionals who have, in turn, recommended more than 500,000 unique home service contractors and other local businesses to homeowners over nine million times.

Coldwell Banker Real Estate Group Chairman Ed Prodehl Celebrates 50 Years in Real Estate

USA Real Estate News-RISMedia - 4 hours 57 min ago

Ed Prodehl, chairman of Coldwell Banker Real Estate Group, is celebrating 50 years in the real estate industry. Under his purview, the affiliated company grew to be one of the largest and most successful Coldwell Banker franchises and now has more than 1,700 affiliated real estate professionals in over 60 offices in Wisconsin, Illinois, Indiana and Michigan.

Century 21 Announces Major Indiana Brokerage Partnership

USA Real Estate News-RISMedia - 4 hours 58 min ago

Century 21 Real Estate LLC announced that its fifth largest U.S. franchise and the CENTURY 21 Brand’s largest company in Indiana, CENTURY 21 Scheetz, has partnered with CENTURY 21 Rasmussen Co., Inc., a leading brokerage in Carmel, Indiana. By joining forces, CENTURY 21 Scheetz increases its market share throughout the Hoosier state with a family of 400-affiliated sales professionals.

Inman Review: CORE Present transcends category with powerful sales, marketing tools

USA Real Estate News-Inman - 5 hours 58 min ago
The result of the 2020 acquisition of DashCMA is CORE Present, a pristine example of what can happen to software when a creative entrepreneur is given proper industry support, trust and plenty of resources.

NAR vs. DOJ: A timeline of the battle as it stretches into 4th year

USA Real Estate News-Inman - 5 hours 58 min ago
An analysis of the association's petition offers a step-by-step timeline of the events leading up to the DOJ's launch of a new probe into NAR rules.

Clients expect a tech-savvy agent: EXp chief marketing officer

USA Real Estate News-Inman - 5 hours 58 min ago
EXp Chief Marketing Officer Courtney Chakarun explains how the cloud-based brokerage navigated a visual rebrand, international expansion and more during the pandemic.

Who is your client? 4 personality types to watch for

USA Real Estate News-Inman - 5 hours 58 min ago
Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day.

Naming your team? Here’s why it’s crucial to get it right the first time

USA Real Estate News-Inman - 5 hours 58 min ago
Finding the perfect name for your real estate team or brokerage is essential to success — and it's become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding. Here's how you can land on the right name.

How to shift your marketing strategy in Q4 — and start 2022 right

USA Real Estate News-Inman - 5 hours 58 min ago
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that'll help you meet your end-of-year goals and start 2022 on the right note.
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